Native – brand agency
Branding has become the medium for the message. Brands communicate trust – the globally accepted lingua franca of business.
As empires have become economies, the contest for territory has evolved into social business – a dynamic global network of brands competing for our attention.
At the heart of brands are stories, and the need to share our own story emerges from fundamental questions of identity:
- Who am I?
- What I do?
- Why does it matter?
- How will they find out?
Who am I?
I am native. Welcome to my native home. Native is a brand agency, based in Aotearoa New Zealand. We started at the end of the 20th century, when most people thought that brands were logos, and our social network was the other folk at parties or the phone numbers on the fridge.
To be native is to be designed for and built into a system.
Brands are connected systems at work and now our world is one big social network.
Turi Park, Creative Director
Turi's childhood was spent exploring and mucking around in wild places – absorbing and growing to understand the world as a complex environment made up of endlessly changing patterns of connected systems. His late father, Dr. Geoff Park is regarded as a pioneer of "systems ecology" in New Zealand.
Turi's been designing for 20 years and has worked on leading New Zealand and multi-national brands across all key industry and government sectors. He has just completed visuals for the acclaimed Waitangi Tribunal 262 report, was consultant designer to the recent NZ Passport design project and invited by NZFlag.com to submit a new flag for New Zealand.
Turi's other passion is painting. See turipark.com
What do I do?
We create and grow brand value. Our approach is to understand your brand as a living organism within the ecology of a social business environment.
Native's own design is a dynamic nucleus of best of breed creatives: brand designers and graphic artists, project and production managers, illustrators, writers, photographers, PR and online developers.
We are nimble and adaptive, providing full service as a brand agency or the fresh perspective of creative leadership where it's needed.
"Turi's creative firepower consistently delivers outcomes of real value to our business. He just gets it – and gets it done."
GM, leading New Zealand communication firm.
Why does it matter?
People buy with emotion, and justify with logic. We all have too many choices and too little time, so we rely on trust to make decisions. If we trust your brand, we'll buy your product. When your brand is so good that it delights us – we tell our mates so they can experience it too.
Trust = Reliability + Delight. Trust comes from meeting and exceeding customer expectations. Best practice brand design is to earn your customer's trust and then to honour this relationship by fully integrating the magic of brand with the logic of business.
turi at nativebrand dot co
Contact Turi Park to find out more about designing your brand to work better for your business.
Turi Park
CREATIVE DIRECTOR
Native Limited
turi at nativebrand dot co
+64 (0)29 226 0666
Winter afternoon – Hemi Matenga, Waikanae, Aotearoa New Zealand.
This site includes branding concepts by Marty Neumeier and Alina Wheeler.
For further reading on best practice brand theory and the power of design, see their books: The Brand Gap, Zag, The Designful Company (MN) and The Brand Atlas (AW)
